The Squeeze
Strategic Marketing & Brand Consulting
We develop tailored strategies to help consumer brands scale. Our distinct perspective blends creativity and data analytics to unlock a brand’s full potential.
WHO WE ARE
Hi, We are Ashley Alden & Sarah Sitz.
We are seasoned marketing and merchandising leaders with extensive expertise building brands in-house. Together, we offer strategic services tailored specifically for ambitious brands seeking top-tier talent to seamlessly integrate with their teams.
Ashley Alden
Sarah Sitz
Our Approach
Our expertise lies in effectively identifying your market opportunity, unearthing your brand's unique story, and driving commercial success for your business.
As a founder or builder, it's natural to be deeply immersed in your brand. However, our role is to ask the right questions, offer you a modern, consumer-focused perspective, and give you keys to unlock your brand’s potential.
With expertise in brand marketing, trend forecasting, and retail expansion, we bring the perfect blend of art and science to deliver exceptional results.
Our Core Services:
Brand Development: Strategy, Positioning & Messaging
Retail Strategy: Launch & Expansion
Go To Market Strategy: Campaign & Partnerships
What Brands Are Saying:
“Ashley and Sarah are two tastemakers that just understand trend. They are experts and strategic thought leaders when it comes to the modern F&B consumer. They are motivated by discovering makers who are just as passionate about food and bev as they are. We appreciate the way they act as true partners, respecting the space we created for our brand and pushing us to develop further through successful integrations.”
Britt Dougherty & Ashley Selman
Heywell Co-Founders
“This team stepped into the marketing and strategy with me at BIÂN in a seamless, organized, efficient, and well-led manner. They are natural leaders, are able to extract the important data out of a sea of content, pair it with specific strategies and offer strong skills to implement it. I appreciated their style and partnership and found immense value out of our time together that really launched us into a stronger branded footprint that is meaningful, clear, and able to be scaled.”
Mar Soraparu
BIÂN Co-Founder
Clients
