CONSULTING SERVICES
Partner with The Squeeze to:
Launch a Brand:
We partner with startups to develop genuine and compelling brand stories while crafting comprehensive product and retail strategies.
Reposition or Expand Existing Brands:
We support mid-size companies seeking to expand their retail footprint and customer base.
Scale Post Commercialization:
We partner with established organizations focused on growth, innovation, and driving incremental revenue.
BUILD
YOUR BRAND
►
OPTIMIZE
YOUR BRAND
Our Services
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Receive continuous support in building and managing your business. We act as your strategic marketers and merchandisers, filling the gap when you need expertise.
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Conduct in-depth analysis of the market and trends, providing insights into consumer behavior, competitor landscape, packaging trends, and category dynamics. This analysis will help you differentiate your brand and drive sales volume.
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Enhance and refine your brand narrative, crafting a compelling communications arc and creating an engaging brand story. Establish a distinct value proposition and clearly articulate your brand’s purpose.
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Build a strong retail positioning strategy, incorporating a buyer’s point of view and leveraging e-commerce knowledge to capture the attention of retailers, differentiate from competitors, and maximize sales on shelves.
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Provide guidance on target pricing based on your cost structure and strategically promote your products to maximize profitability and maintain competitiveness within your industry.
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Develop brand-defining omni-channel strategies and guide channel investment and launch strategies, specifically in areas such as public relations, influencer marketing, events, email marketing, social media, promotional planning, and sampling.
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Craft a comprehensive partnership strategy that drives your brand's growth and amplifies its impact. Facilitate key introductions to relevant brands, encompassing outreach, marketing collaboration, relationship building, pitching, and flawless execution.
How To Work With Us:
We employ a flexible partnership approach based on your brand's individual needs.
FRACTIONAL TEAM SUPPORT
Receive continuous support in building and managing your business. We act as your strategic marketers and merchandisers, filling the gap when you need expertise.
PROJECT-BASED WORK
We identify the challenges that keep decision makers up at night and deliver customized brand solutions to address them effectively.
BRAND BOOTCAMP
The Squeeze team will kickstart your brand to maximize revenue potential. Within 8 weeks, you will be armed with a comprehensive brand strategy deck to utilize across your business.
ADVISORY SERVICES
For brands with finite budgets, we provide ongoing council, strategic insights & actionable advice tailored to your business.
OFFICE HOURS
A no-commitment, one-hour session to dive into your business needs. We can discuss brand positioning, pricing strategy or provide general coaching for you and your business.